Free Heel Pad With Every LUXMAT Car Mat: What the 6-Month Offer Means For You
For the next 6 months, every LUXMAT custom-fit car mat order from Ultimate Auto Co includes a free precision-fit heel pad, added automatically at checkout. No promo code required. The heel pad is the single most important part of any floor mat for long-term durability, and adding one to your LUXMAT also extends your standard 24 month warranty to 36 months.
What is a heel pad?
A heel pad is a welded vinyl insert built into the driver-side car mat, positioned exactly where your right heel rests when you operate the accelerator and brake. It is engineered to absorb the scuffing, twisting, and grit pressure that builds up in that one spot over thousands of drives.
Without a heel pad, that single point of contact is almost always the first part of a floor mat to wear through. With one, the wear is taken by a dedicated section purpose-built for it, and the rest of the mat keeps looking new for years longer.
Why a heel pad matters more than most drivers realise
Most people only think about their floor mats once they start to fall apart. When the damage shows up, it shows up in the same place every time: a worn patch under the driver’s accelerator foot. That is not a sign of a poor-quality mat. It is the inevitable result of one square inch of rubber doing the work of an entire mat.
A typical Australian commute means pressing and pivoting on that exact spot thousands of times a week. Add years of use, grit from boots and shoes, road dust, sand from the beach, the occasional spilled coffee, and the heel area takes more abuse than the rest of the mat combined.
A purpose-built heel pad changes the equation. It is thicker, denser, and designed to absorb that loading. The rest of the mat stops being a wear surface and goes back to doing its actual job: protecting your car’s carpet from everything you bring in with you.
The 6-month free heel pad offer in plain terms
For 6 months only, Ultimate Auto Co is including a free heel pad with every LUXMAT purchase. There is no code to enter at checkout and no upgrade button to click. Choose your vehicle by make and model, order any LUXMAT, and the heel pad is added automatically.
Here is what is included:
- A precision-fit heel pad, sized exactly to the LUXMAT for your vehicle
- The standard 24 month LUXMAT warranty, extended to 36 months when a heel pad is fitted
The offer runs to the end of October 2026 or while stock lasts.
Who gets the most out of this offer
LUXMAT car mats with a heel pad upgrade make the biggest difference for three groups of Australian drivers.
Daily commuters
If you drive to and from work five days a week, your right heel is doing thousands of pivots a year on the same square inch of mat. A heel pad is essentially a wear part designed for exactly that loading. Without one, daily commuters wear out their floor mats faster than any other group.
Tradies and work vehicle owners
Boots, gravel, dust, mud, and concrete shavings get walked into the cabin every shift. The heel pad protects the most heavily used area of the mat from the most aggressive footwear. Combined with the LUXMAT coil rubber design, the floor of a work ute can be hosed out, lifted, and reset in minutes.
Families with active kids
Sports bags, school shoes, weekend mess, weekend road trips. The driver’s mat still does most of the work, but the full LUXMAT system gives the rear footwells the same protection so the back seat carpet has a fighting chance too.
What is a LUXMAT?
A LUXMAT is a custom-fit car mat made to the exact footwell dimensions of your specific vehicle. The mats are built in coil rubber, a dense looped material that traps dirt, water, and debris beneath the surface instead of letting it sit on top. Anything that lands on the mat falls through the coils, stays hidden, and stays off your carpet until you lift the mat out to rinse it.
The fit matters as much as the material. Universal mats slide around, bunch up under the pedals, and miss the awkward corners of your footwell. A LUXMAT is shaped for your make and model, so it sits where it should, covers everything it should, and never interferes with pedal travel. For how coil rubber compares to flat rubber and carpet, see our car mat materials comparison.
How to claim a free heel pad
- Visit the LUXMAT vehicle finder
- Use the make and model selector to find the LUXMAT for your vehicle
- Add the LUXMAT to your cart and check out. The heel pad is added automatically, no code required
Frequently asked questions
Do I need a promo code to get the free heel pad?
No. The free heel pad is added to every qualifying LUXMAT order automatically. There is no code, no checkbox, and no extra step at checkout.
Does the extended 36 month warranty apply when the heel pad is free?
Yes. Every LUXMAT in this offer ships with a heel pad fitted, so the extended 36 month warranty applies just as it would for a paid heel pad order.
How long does the free heel pad offer run for?
6 months, to the end of October 2026. Once the offer ends, heel pads return to being an optional paid upgrade.
Can I order a heel pad on its own outside the promotion?
Yes. Heel pads can be added to any LUXMAT order as a paid upgrade after the promotion ends.
What vehicles is LUXMAT available for?
LUXMAT is available for the majority of makes and models on Australian roads. Use the make and model selector on the homepage to confirm fit for your specific vehicle.
Where is Ultimate Auto Co based?
Ultimate Auto Co is an Australian brand based in Campbellfield, Victoria. All LUXMAT orders ship from within Australia.
The bottom line
A heel pad is a small product that solves the biggest cause of car mat wear. By including one free with every LUXMAT for the next 6 months, the most durable LUXMAT configuration becomes the default one, and the longer 36 month warranty comes with it. If you have been holding off on upgrading your floor mats, this is the cleanest window to do it in.
Shop LUXMAT now: https://ultim8mats.hyperstage.com.au/fit-my-car/